Updated: May 26, 2018
Tips on how To Organize Your Artist Website explained by RaMed Studios.
Don’t shove all this information in one page. A good artist website is like a gallery or museum. The artwork can’t be stacked up, over-populating the walls. You need to give each item, whether it’s an artwork or text, space to breathe. The best way to do this is to organize your artist website with pages.
Here’s a little secret about building websites: every page should have only one purpose. By putting too many pieces of information (or art) on one page, you will lose your visitor’s interest.
Not only is this the clearest, most user-friendly way to organize your website, it also helps with something called SEO (Search Engine Optimization). SEO keeps your page at the top of the search results whenever anyone uses Google, Yahoo, Bing, or any other search engine. When your webpages are clearly focused and differentiated, the search engine “crawlers” know exactly what the point of your site is, and will boost it in the search results.
So what pages do you need?
1. Home / Landing Page – This is the “face” of your website. The homepage should have 3 main elements: a title, visual, and map.
The title should tell the visitor what your website is. “Art by [Your Name]” or “[Your Name] Artist” is a pretty fool-proof way to start. Don’t get too complicated or clever here, you want the title to be something that can be easily translated to any language.
The visual can be a single artwork, a collage, or a slideshow. Avoid the urge to shove all of your artwork onto this page: that’s what your artwork pages are for. The visual will quickly give the visitor a sense of who you are and what you’re about. If you have three distinct styles of artwork, you can put one example of each. However, if your artwork is fairly uniform in style, do not include more than one image.
The map isn’t an actual map, but more an easy-to-understand navigation menu. It should clearly specify the different pages that are available on your website. Do not hide this menu, but make it bold and prominent on your page. Keep it on the top, or on the left-hand side of the page, where it will be visible immediately.
2. Artwork Albums – Just like your overall website, your artwork should be broken up into smaller sections. There should never be more than 20-30 images in any one album/page or users will get bored and start skipping over images. There are many ways to sort your artwork: you can do it by medium, style, year, series, theme. You can even break down your pages into both: you may have an abstract album that is sorted by mood. Or maybe you’ll have a landscape album sorted by season. Just don’t get too compartmentalized: each album should have a minimum of 10 images.\
Remember, you want to keep it clear which artwork is available for purchase and which is not. You can either indicate this directly within the albums, or create one special album for available/sold artwork. However, you do not want to do this if there are more than 25-35 artworks that fall into either category.
3. “About me” – You can include your biography, statement, and CV in this page, but add visual elements to help “break it up.” This can either be by delineating each section with a different color background, or by using images or icons to separate the text blocks. Include your headshot. Show a picture of you working in the studio. Do you have the first ever crayon drawing you did as a child? Visual elements don’t just make a webpage easier to look at – it also adds personality and a humanizing element to your artist website.
4. Contact Page – Some artists simply include this in the footer or header of their site, which is a perfectly acceptable method. However, having a page dedicated to sales/contact remind the site viewer that you’re available. You can even include a contact form if you do not want to give away your personal e-mail address, but be sure to check your messages regularly. You don’t want to miss out on that next big sale!
For more information contact RaMed Studios Tel: (646) 818-5731
Located at 92-22 Guy R Brewer Blvd, Jamaica Avenue 11433. (Jamaica Queens NY)